Happy customers make you profitable. But how do you make today’s demanding customers happy? By giving them what they want.
Consumers want to interact with companies in ways that are painless, quick, effective and who value their time. In fact, the most important attribute of the customer experience is a fast response time. Customers want to be able to get instant answers 24×7 on whatever device they have at hand, and to be self-sufficient and in control, particularly in the current climate.
Self-service is no longer a “nice to have”. It is your customers’ preferred choice for many types of interactions and essential for a positive customer experience.
This guide sets out to provide an introduction to self-service, its benefits and the technologies that underpin it, before looking ahead to how AI and innovations such as 5G will potentially transform it in the future.
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